The science-backed guide to building the key relationships
for health, wealth, and happiness in our age of disruption
This isn't about random networking
it's about Strategic relationships helping you thrive today's world.
Available Spring 2026
The Program
Building the 12 key relationships
In a world of constant change and digital connection, strong relationships matter more than ever. Tribe of 12 offers a research-based framework to build the 12 key relationship archetypes that drive resilience, success, and fulfillment. This isn’t random networking—it’s strategic relationship design to help you thrive. From mentors to connectors, each archetype plays a vital role in your personal infrastructure.
Learn more →
Who are The 12?
You Are the Average of the 12 People You Spend the Most Time With
Harvard's longest-running study on human happiness reveals a striking truth: good relationships keep us healthier and happier than money, fame, or career success. Yet most of us build our networks randomly, hoping the right people will appear.
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Aspirational Elder -
The Red Team Lead -
Fun Friend -
The Creative Collaborator -
The Connector -
Motivational Mentor -
Life-Stage Ally -
Career Learning Partner -
Spiritual Seeker -
Partner/Your Person -
Health & Wellness Guide -
Next Gen Connection
Harvard's longest-running study on human happiness reveals a striking truth: Good relationships keep us healthier and happier than money, fame, or career success.
Yet most of us build our networks randomly, hoping the right people will appear.
What if there was a better way?
After analyzing the relationship patterns of high-performers across industries—from Silicon Valley CEOs to bestselling authors—we've identified the 12 essential relationship archetypes that create resilience, opportunity, and fulfillment in today's volatile world.
Inside our FREE guide, you'll discover...
- The 12 relationship archetypes that successful people intentionally cultivate
- Why random networking fails (and what works instead)
- How to audit your current inner circle and identify critical gaps
- The science behind why these specific relationships drive success
Download our FREE Guide
The Dispatch
Insights on Building Meaningful Connections
Practical strategies, research highlights, and thought-provoking perspectives on building your relationship infrastructure in a changing world. New articles every Tuesday.
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New articles once a week, every Tuesday.
Cohort Program
Join the Fall 2025 Tribe of 12 Cohort
Build your relationship architecture alongside a curated group of growth-minded professionals. Our 8-week program combines expert guidance, practical tools, and community support to help you create lasting, meaningful connections.
Apply Now
Limited to 20 participants
1:1 Coaching
Transform Your Relationship Infrastructure
Our personalized coaching helps you map your current relationships, identify gaps, and develop strategies to build your ideal Tribe of 12. With this knowledge, you can confidently navigate life transitions, career changes, and personal challenges.
Book a consultation
Reviews
Don't Just Take Our Word For It...
“Great selections, awesome prices, super fast shipping!! I love this place!!”
- Madeleine J.
“Great selections, awesome prices, super fast shipping!! I love this place!! Great selections, awesome prices, super fast”
- Madeleine J.
“Great selections, awesome prices, super fast shipping!! I love this place!!”
- Madeleine J.
You Are the Average of the 12 People You Spend the Most Time With
Download our research-backed guide to the 12 essential relationship archetypes that successful people intentionally cultivate—and discover who's missing from your inner circle.